{"id":277,"date":"2023-06-03T23:35:11","date_gmt":"2023-06-03T23:35:11","guid":{"rendered":"http:\/\/francofalconi.com\/?p=277"},"modified":"2023-06-04T00:18:18","modified_gmt":"2023-06-04T00:18:18","slug":"neotenia-objeto-de-seduccion","status":"publish","type":"post","link":"https:\/\/francofalconi.com\/spn\/neotenia-objeto-de-seduccion\/","title":{"rendered":"NEOTENIA. Objeto de Seducci\u00f3n"},"content":{"rendered":"<p>La neotenia, o neotonia, es un t\u00e9rmino que hace referencia a la retenci\u00f3n de rasgos juveniles en la apariencia y comportamiento de un adulto.<\/p>\n\n\n\n<p class=\" translation-block\">Hemos encontrado en estrategias de marketing singulares personajes que buscan enternecer. Hoy d\u00eda lo que m\u00e1s a mano tenemos para demostrar la validez de esto son  los tiernos gatitos que siguen mostrando la predisposici\u00f3n del humano de sentirse atra\u00eddo por lo que le cause ternura y encuentre infantil. El concepto de \u201ccuteness\u201d ha invadido social media como viral, en los \u00faltimos a\u00f1os. T\u00e9rmino que viene con una dosis de dopamina directa a nuestro cerebro, quien, en modo pet-lover, dentro de su subconsciente retumba una voz que dice aww\u2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/pregomx.com\/wp-content\/uploads\/2023\/05\/image-11.png\"><img decoding=\"async\" src=\"https:\/\/pregomx.com\/wp-content\/uploads\/2023\/05\/image-11.png\" alt=\"\" class=\"wp-image-218\"\/><\/a><\/figure>\n\n\n\n<p>Qui\u00e9n no ha torcido el cuello 90 grados, sin importar el lado, en la presencia de un beb\u00e9 o reci\u00e9n nacido. Instinto de protecci\u00f3n activado.&nbsp;<\/p>\n\n\n\n<p>Gad Saad nos puede explicar de manera m\u00e1s clara c\u00f3mo funciona todo esto gracias a sus estudios de la Psicolog\u00eda Evolutiva.<\/p>\n\n\n\n<p class=\" translation-block\">La neotenia es importante en la psicolog\u00eda evolutiva porque se cree que muchos de estos rasgos juveniles han evolucionado a lo largo del tiempo para facilitar la comunicaci\u00f3n social y la cooperaci\u00f3n entre los humanos. Por ejemplo, los ojos grandes y redondeados pueden hacer que un individuo parezca m\u00e1s inocente y vulnerable, lo que puede aumentar la probabilidad de que otros individuos le brinden ayuda y apoyo.<\/p>\n\n\n\n<p><strong>Saad ilumina nuestro conocimiento sobre la neotenia.<\/strong><\/p>\n\n\n\n<p>Resulta ser que en la Universidad Concordia de Montreal, Canad\u00e1, donde Gad Saad es profesor (nada menos que) de marketing, ha realizado varios experimentos tratando de justificar varios comportamientos de los humanos vinculados a la Neotenia, explorando como una serie de rasgos que son importantes para la cooperaci\u00f3n y la inteligencia humana han llevado a la evoluci\u00f3n social de la que tanto hemos necesitado para sobrevivir como especie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/pregomx.com\/wp-content\/uploads\/2023\/05\/image-12.png\"><img decoding=\"async\" src=\"https:\/\/pregomx.com\/wp-content\/uploads\/2023\/05\/image-12.png\" alt=\"\" class=\"wp-image-219\"\/><\/a><\/figure>\n\n\n\n<p>Saad se\u00f1ala que los ojos grandes y redondeados de los humanos adultos, un ejemplo cl\u00e1sico de neotenia, pueden haber evolucionado justamente para poder permitirnos leer mejor las emociones y las intenciones de los dem\u00e1s, algo muy importante para la construcci\u00f3n de relaciones sociales.<\/p>\n\n\n\n<p class=\" translation-block\">La neotenia puede estar relacionada con la evoluci\u00f3n de la inteligencia humana. Saad cree que la retenci\u00f3n de rasgos juveniles en los humanos adultos, como la curiosidad, la exploraci\u00f3n y la disposici\u00f3n a aprender cosas nuevas, puede haber sido una de las razones por las cuales los humanos han desarrollado una inteligencia excepcional en comparaci\u00f3n con otras especies animales.<\/p>\n\n\n\n<p>Attenti que la neuroplasticidad encontrada en el cerebro de los humanos, una de las cualidades de nuestra especie m\u00e1s apuntada de ser la responsable de nuestra evoluci\u00f3n, puede estar muy asociada a la neotenia y no ha quedado fuera de la observaci\u00f3n y an\u00e1lisis de Saad. Se cree que la capacidad de los humanos para aprender y adaptarse a nuevos entornos es el resultado de una mayor plasticidad cerebral que se mantiene en la edad adulta. Esto puede estar relacionado con la retenci\u00f3n de rasgos juveniles que permiten la exploraci\u00f3n y el aprendizaje continuos desde la misma posici\u00f3n de curiosidad que ten\u00edamos cuando ni\u00f1os.<\/p>\n\n\n\n<p>Volvamos a nuestros gatitos virales llenos de dopamina y oxitocina, algo que tampoco es nuevo si lo pens\u00e1s un poco mejor.&nbsp;<\/p>\n\n\n\n<p><strong>Aplicando la neotenia al marketing en 3.. 2.. 1.<\/strong><\/p>\n\n\n\n<p>En el mundo de la comunicaci\u00f3n y branding de las empresas ha habido personajes que buscaban, quiz\u00e1s, \u00bfenternecernos? \u00a1Pues claro que eso era lo que estaban haciendo!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/pregomx.com\/wp-content\/uploads\/2023\/05\/image-10.png\"><img decoding=\"async\" src=\"https:\/\/pregomx.com\/wp-content\/uploads\/2023\/05\/image-10.png\" alt=\"\" class=\"wp-image-217\"\/><\/a><\/figure>\n\n\n\n<p>Podr\u00edamos preguntarle a Walt Disney, marca que ning\u00fan terr\u00edcola se reusar\u00eda a usar en un su\u00e9ter (desde nuestra hip\u00f3tesis) o a Geico, una compa\u00f1\u00eda de seguros, que a trav\u00e9s de una tierna iguana, ha logrado conectar con miles de shoppers, buscando aumentar y construir confianza desde el branding, tan simple usando un personaje sim\u00e9trico feliz, de ojos y cabeza enternecedoramente grande. Una obra maestra al nivel de la Gioconda. Quiz\u00e1s ella no tenga ojos grandes, pero s\u00ed la simetr\u00eda y m\u00e1s all\u00e1 de la textura craquelada de la pintura, vemos (o creemos ver?) una piel que transmite juventud y fertilidad \u00bfQui\u00e9n no le dar\u00eda protecci\u00f3n?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/pregomx.com\/wp-content\/uploads\/2023\/05\/image-9.png\"><img decoding=\"async\" src=\"https:\/\/pregomx.com\/wp-content\/uploads\/2023\/05\/image-9.png\" alt=\"\" class=\"wp-image-216\"\/><\/a><\/figure>\n\n\n\n<p>Naturalmente, nos sentimos atra\u00eddos por reminiscencias de nuestra infancia, \u00bfqui\u00e9n no recuerda con una sonrisa en el coraz\u00f3n la caricatura que m\u00e1s adoraba de ni\u00f1o?&nbsp;<\/p>\n\n\n\n<p>Creemos que poco m\u00e1s queda por explicar. Para nosotros la neotenia, estudiada por la psicolog\u00eda evolutiva, da bastante luz al porqu\u00e9 funciona y va a seguir funcionando las estrategias de marketing que apelen a la ternura y si, se\u00f1oras y se\u00f1ores, tenemos gatitos virales para rato.<\/p>","protected":false},"excerpt":{"rendered":"<p>Neoteny, or neotonia, is a term that refers to the retention of juvenile traits in the appearance and behavior of an adult. We have found unique characters in marketing strategies that seek to move people. Today what we have closest at hand to demonstrate the validity of this are the cute kittens that continue to [&hellip;]<\/p>","protected":false},"author":2,"featured_media":268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NEOTENIA. 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